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Bradley Hill Wells
Carlsbad, CA—Bradley Hill Wells, 73, co-founder of the direct marketing agency, Cohn and Wells, died Saturday October 22, 2016 at his home.
He was born in Toledo, OH and raised in Upper Montclair, NJ, the son of George and MaryAnna (Nicki) Wells. Bradley graduated from St. Paul's School in Concord, NH and Princeton University. After serving in the military, he entered advertising, holding positions at Young & Rubicam, BBDO and Tracy Locke agencies. In 1977, he became the Director of Advertising for Avon Products. Later, he was instrumental in making MCI a major player in communications.
In 1983, he and Martin Cohn launched Cohn and Wells, a San Francisco based advertising and marketing firm. In 1994, Advertising Age named them one of the world's top 50 advertising organizations. They also established offices in New York, Chicago, Toronto, Los Angeles, Sydney and Melbourne. Their clients included Microsoft, Bank of America, Pacific Gas and Electric, Fleet Bank of Boston, Blue Shield of California, Citibank, Wells Fargo and Pacific Bell.
In 1999, Cohn & Wells merged with French advertising giant, Euro RSCG. Bradley retired from the firm at that time.
A true bon vivant, he loved wine, laughter, food, opera, horse racing and golf. He is survived by his wife, Stacy (Cowen), two daughters, Amanda and Christine Wells, and one grandchild, Penelope Wells.
Memorial contributions can be made in Bradley's name to:
Cannon Club
Princeton Cannon Dial
Elm Foundation
PO BOX 7788
21 Prospect Avenue
Princeton, NJ 08543-7788
Published in San Francisco Chronicle from Nov. 20 to Dec. 4, 2016
 WELLS--Bradley Hill,
73, co-founder of the direct marketing agency, Cohn and Wells, died Saturday, October 22, 2016 at his home. He was born in Toledo, OH and raised in Upper Montclair, NJ, the son of George and MaryAnna (Nicki) Wells. Bradley graduated from St. Paul's School in Concord, NH and Princeton University. After serving in the military, he entered advertising, holding positions at Young & Rubicam, BBDO and Tracy Locke agencies. In 1977, he became the Director of Advertising for Avon Products. Later, he was instrumental in making MCI a major player in communications. In 1983, he and Martin Cohn launched Cohn and Wells, a San Francisco based advertising and marketing firm. In 1994, "AdvertisingAge" named them one of the world's top 50 advertising organizations. They also established offices in New York, Chicago, Toronto, Los Angeles, Sydney and Melbourne. Their clients included Microsoft, Bank of America, Pacific Gas and Electric, Fleet Bank of Boston, Blue Shield of California, Citibank, Wells Fargo and Pacific Bell. In 1999, Cohn and Wells merged with French advertising giant, Euro RSCG. Bradley retired from the firm at that time. A true bon vivant, he loved wine, laughter, food, opera, horse racing and golf. He is survived by his wife, Stacy (Cowen), two daughters, Amanda and Christine Wells, and one grandchild, Penelope Wells. Memorial contributions can be made in Bradley's name to: Cannon Club, Princeton Cannon Dial Elm Foundation, PO Box 7788, 21 Prospect Ave, Princeton, NJ 08543-7788.
Published in The New York Times on Nov. 18, 2016
- See more at: http://www.legacy.com/obituaries/nytimes/obituary.aspx?n=BRADLEY-WELLS&pid=182586693#sthash.NmbLAQsx.dpuf
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John Sproston
1/24/17
I see Bradley's name listed here, but I don't ever remember seeing him. I also don't see him listed in the 60 yearbook or anywhere else. Was he a 1960 graduate of MHS?
Just curious.
John Sproston
Linda Linnard (Andre)
Bradley Wells attended Edgemont Elementary School and Mt. Hebron Jr. High School. Although he was never a student at Montclair High School, he had many friends in the class of 1960.